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16 Jan: Talking all-star content marketing with Gwendolyn Brown

Community building is an important part of the social mission at Hirsch Media. We share a common purpose with everyone who works in content marketing. Especially at renewable energy companies, water conservation companies—any other part of the sustainable business ecosystem. To develop the community of cleantech marketers, we set aside…

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09 Jan: Must-read article of the week

Each week, we highlight an article that cleantech marketers ought to read. Also, we share a few words about why the article is worth your time. Read this New tax bill offers unexpected benefits to commercial solar installations           What it says The Tax Cuts and…

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05 Dec: Back to basics with marketing strategy

As a content strategist, I tell clients to set marketing goals that support key business goals. And pay attention to customer pain points, I tell them. Make time to document your marketing strategy. Then refer back to it. For the longest time, I didn’t practice what I preached. Hypocrisy? Certainly…

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28 Sep: What we learned about Orange Button at SPI

If you’ve worked in the solar industry for any amount of time, you’ve heard that soft costs have a negative effect on project development. And you might know soft costs refer to non-hardware-related solar project costs. Things like acquiring new customers and getting approval to connect with the electric grid….

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06 Sep: Why Tesla Buried SolarCity

It wasn’t that long ago that SolarCity was the 800-pound gorilla of solar power brands. When Tesla brought the company into its fold, however, the name quickly vanished as it was absorbed into the automaker’s bigger story. The move shouldn’t be viewed so much as a value judgment against the…